How to Thank Customers for Testimonials and Build Lifelong Advocacy
When a customer takes time out of their busy day to record a video or write a testimonial, how you thank them matters. Here is how to turn reviewers into lifelong brand champions.
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Receiving a glowing customer testimonial is a celebratory moment. But what happens immediately after the customer hits submit?
In most software, they see a sterile: "Thank you. Your response has been recorded."
What a wasted opportunity! When a customer gives you positive feedback, they are at the absolute peak of brand affinity. By responding thoughtfully, you can turn a one-time reviewer into an active, vocal brand ambassador.
4 Creative Ways to Thank Your Customers
1. Send a Personal 30-Second Video Reply
Nothing surprises a client more than receiving a quick, unscripted video from the founder saying: "Hey Sarah, I just watched your video testimonial and wanted to personally thank you. Your insight about our automated tagging feature made our entire product team smile." It takes 45 seconds to record, but creates a customer for life.
2. Gift Cards, Swag, or Charity Donations
Offer a gift card to their favorite coffee shop, a credit toward their next month of subscription, or donate $25 to a charity of their choice on their behalf.
3. Feature Them Publicly on Social Media
Tag their personal profile and company Twitter/LinkedIn account when showcasing their quote. Provide a backlink to their website on your Wall of Love. This provides them with free exposure and high-authority backlinks.
4. Invite Them to Your Advisory Council
Customers who leave detailed testimonials understand your product deeply. Invite them to join an exclusive VIP Slack channel or quarterly advisory call to preview upcoming roadmap features before the general public.
Ready to put customer proof to work?
Start collecting video and text testimonials in minutes with Proofloom’s high-converting forms and ready-to-embed widgets.
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